Our Story
Why Monday Matters
Monday Athlete was created with one simple belief: everyone has the potential to perform at their best.
You don't have to be a professional athlete to pursue excellence. Whether you're training before work, preparing for your next race, building a business, or balancing family life, your commitment to showing up every day is what defines you.
We create premium performance nutrition designed to support strength, recovery, hydration, focus, and long-term consistency because success is earned through the habits you repeat every day.
Built for Real Life Athletes
The Monday Mindset
We don't believe athletes only compete on the field. We believe they compete every morning.
- Every meeting.
- Every workout.
- Every decision.
- Every promise they make to themselves.
Because greatness isn't built on game day.
It's built on Monday morning.
Every morning.
Every meeting.
Every workout.
Every decision.
Every promise they make to themselves.
Our Mission
Helping You Perform Beyond the Gym
Our mission is to provide clean, science-backed supplements that support real-life performance.
We believe that becoming stronger isn't only about lifting heavier weights. It's about having the energy to lead, the focus to create, the discipline to stay consistent, and the resilience to keep moving forward.
Every product we develop is designed to help you become the best version of yourself.
Performance Is a Habit
We create premium, science-backed products to help you perform in every part of life.
- Natural & clean ingredients
- No artificial sweeteners or colors
- Globally sourced, locally made
- Community-led and athlete trusted
The Leaders Behind Monday Athlete
Meet Our Founders
We built Monday Athlete from the ground up with a simple belief: Better routines. Better performance. Better life.
Co-Founder
Bill Hajjar
With five successful business exits, including LiveBarn's acquisition by GTCR, our founders bring decades of experience in building and scaling companies.
After years of building technology companies, the founders realized the biggest performance challenge wasn't business, it was having the energy, discipline, and consistency to perform every day. That is why they started Monday Athlete.
Co-Founder
Stephen Christensen
With a strong background in sports and entertainment, our founders have built trusted relationships with professional athletes and leading sports organisations. Their expertise in athlete partnerships, brand storytelling, and large scale experiences drives a performance focused culture that inspires the Monday Athlete community.
Trusted by Athletes. Loved Every Day.
Real results from real people who perform at their best.
Perform keeps me sharp from early workouts to late meetings. Clean energy, steady focus, and reliable recovery every single day.
Perform has become a non-negotiable in my daily routine. More energy, better focus, and faster recovery.
I feel the difference on and off the field. Hydrated, sharp, and ready to push limits every time.
Clean ingredients, real results. Perform helps me train harder and recover smarter.
